Dr Burak Can has always combined his academic career with being a builder at the intersection of data, technology, and society. He has worked as a researcher, entrepreneur, and institutional leader for 15+ years, serving in academic, public, and private roles across Europe. Can is presently Head of the Department of Data Analytics and Digitalisation at Maastricht University School of Business and Economics, Board Chair of Stichting Qeske Maastricht, and founder of sustainably.io. Can has been Associate Professor at Maastricht University since 2022 and has contributed to multiple EU Horizon projects including 3DxVERSE.